Identity, Graphic Design, Web Design
Jaboost is an online consumer service that allows consumers to access rewards from their favourite brands. Once signed up a consumer receives regular emails that contain rewards from the brands in the form of free to enter competitions, coupons, offers, invites to VIP events etc.
My brief was to create an exciting & cool brand. The first stage involved selecting the primary identity elements. The name ‘Jaboost' in itself is energising, and the logo and colour palette selected have a vibrancy that bursts with personality.
The secondary elements helped bring the brand to life. The image & type style, was colourful and youthful with typographic plays on different words to appeal to ‘the cool”. This visual language was carried across all online marketing creative for JaBoost, landing pages, email design, images ads along with the B2B and B2C website.